Pay-Per-Click marketing has proven itself to be one of the most efficient forms of marketing on the Internet since it was first introduced by Google in 2003.
Marketers have been able to fine tune their campaigns with the precision of a surgeons knife, optimizing their budgets and fine-tuning campaigns to laser target their audiences.
However, because of it’s competitive nature, it has become increasingly complex and requires a significant amount of study, trial-and-error, and split-testing to avoid losing your valuable marketing budget in a short time. (because believe me, you can burn through some clicks pretty fast if you don’t know what you are doing!)
Perry Marshall, one of the premier experts on the subject of Google AdWords, and one whom I follow closely, has given me the resources and tools to launch and manage my own campaigns.
If you are considering launching a Pay-Per-Click campaign, specifically on Google, I HIGHLY recommend learning from Perry. He is by far, the best of the best, and a proven leader in Internet Marketing circles.
A great introduction is his ‘Definitive Guide to Google Adwords.’ He offers a free 5-day course which will help you understand the pitfalls of advertising on Google as well as how you can maximize your pay-per-click budget. Highly recommended.
